Marketing
Master of Business Administration (MBA)
Master of Business Administration (MBA) — Marketing
Marketing is one of the essential elements of a successful business, whether small or large. The role of marketing in business is to effectively locate, inform and persuade potential customers to accept and engage with the products and services the business offers. The Master of Business Administration will prepare students with essential business knowledge and skills and through the marketing stream will develop an understanding and application of marketing core theories and concepts, professional practices and the essential skills required to implement marketing-oriented strategies.
MBA Single or Double Specialisation or Electives Option
Spanning two years of full-time study, the MBA aligns with the Australian Qualifications Framework (AQF) at Level 9, ensuring compliance with national standards for postgraduate education. Core Business units (8) form the foundation for all students.
Students can undertake a single specialisation of eight units or two specialisations of four units each to benefit from topics in an alternative specialisation, or they may opt for a single four-unit specialisation and four selected electives, which allows them to undertake study in areas of their particular interest. Students can also choose a selection of elective units from any of the specialisations or elective units available in the MBA or elective units from units available from other MIHE master’s programs, with approval from the dean. Enabling students to tailor their learning experience to their career aspirations. All students must complete the MBA capstone unit. If students complete an eight-unit specialisation, it will be noted on their testamur.
Modes of Delivery
The method of delivering lectures, tutorials, and interactive exercises for the MBA program primarily involves face-to-face (F2F) interactions, complemented by online resources as necessary. Face-to-face delivery entails attending in-person classes or participating in virtual classrooms through the Learning Management System (LMS).
Virtual classes via Zoom will also be offered for domestic students, providing greater accessibility and flexibility to learners within Australia.
Entry Requirements
Domestic Applicants
- ✓Successful completion of a bachelor’s degree or its equivalent, either within Australia or abroad, provided that the instruction was conducted in English. Alternatively, applicants may refer to the criteria below.
- ✓Successful completion of an Australian qualification that is recognized as at least AQF Level 7. The minimum duration of study should be equivalent to a Bachelor’s degree of at least 3 years or part-time equivalent.
- ✓Domestic candidates who have attained a Graduate Certificate or Graduate Diploma, yet lack a Bachelor’s degree, may be eligible for admission provided they can show substantial relevant professional experience.
International Applicants
For eligibility to enrol in the proposed course, prospective students must satisfy the minimum academic entry prerequisites. The minimum duration of study should be equivalent to a Bachelor’s degree that lasts a minimum of 3 years full-time or part-time equivalent. Additionally, applicants may be required to fulfil specific course prerequisites or attain a minimum overall grade score.
International students whose first language is not English must demonstrate proficiency in the English language. The English Language Proficiency Scores are established for admission to this course, particularly for students who have not undergone their final two years of secondary education with English as the medium of instruction. See the Admissions Information for current English language requirements.
Core units
Taken by every MBA student, regardless of specialisation.
| Code | Unit name |
|---|---|
| MBA 801 | Managerial Economics |
| MBA 802 | Management Principles |
| MBA 803 | Accounting for Managers |
| MBA 804 | Finance for Managers |
| MBA 805 | Data and Business Analytics |
| MBA 806 | Business Law |
| MIT 801 | Information Technologies and Systems |
| MBA 808 | Marketing Management |
Marketing specialisation units
| Code | Unit name |
|---|---|
| MBA 901 | Consumer Behaviour |
| MBA 902 | Brand Management |
| MBA 903 | Integrated Marketing Communication |
| MBA 904 | Marketing Analytics |
| MBA 905 | Strategic Marketing |
| MBA 906 | Digital Marketing |
| MBA 907 | Services Marketing |
| MBA 908 | Global Marketing Strategy |
| MBA 807 | Ethics and Governance |
| MBA 930 | MBA Capstone Unit |